Notes from the studio
Not a news section, but in-depth, practical articles that help you decide: having a website built, what a custom project costs, how to prepare, what Google Ads can do for a local business and how to choose coaching without the hype.
Logo and brand basics for a small business
What you minimally need in logo, colours and fonts, how to make sure it works on a website too, and why you must put the rights in writing.
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How to choose a coach or sparring partner without the hype
What to look for when choosing a coach or sparring partner for your business: practical questions, warning signs, agreements and a checklist, without influencer talk.
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AI tools for small business: where they help and what to watch for
What Dutch companies do with AI according to Statistics Netherlands, what the European AI Act asks of small businesses, and a sober way to choose where to start.
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When does Google Ads work for local businesses?
What Google Ads can and cannot do for a local business: prerequisites, setup, landing page, measuring and common mistakes. No promises, with a practical checklist.
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How to prepare for a website project
What to sort out beforehand so a website project runs smoothly: goals, texts, images, decisions and feedback. With a practical checklist for business owners.
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Website maintenance: the checklist for weekly, monthly and yearly
What has to happen after launch to keep a website safe, fast and findable? A practical checklist with a fixed frequency, based on the documentation of WordPress, Google and web.dev.
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Website development in Terneuzen
CUBO Agency is based in Terneuzen. Custom websites for businesses in town and Zeeland Flanders, with one dedicated contact person. What to expect and how to choose.
Read articleHow to brief a web agency: what to know, decide and put in writing beforehand
A good brief saves weeks. Which questions to answer before you get in touch, what belongs in a quote and which agreements on rights, hosting and privacy you put in writing.
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Website security for business owners: HTTPS, updates, backups and access
The basic measures that protect most small websites: HTTPS, updates, backups you can actually restore, strong login security and a smaller attack surface.
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Content strategy for small businesses: write what customers really want to know
No content calendar of forty topics: how to start with five good pages, what Google itself says about people-first content, and why you should not write just for the sake of writing.
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Structured data for local businesses: what schema.org LocalBusiness does and does not do
What structured data is, which fields Google asks for local businesses, how to test them and why they are no guarantee of a rich result.
Read articleAutomation for small business: where to start, and what to leave alone
From enquiry to quote, from appointment to reminder: which manual tasks lend themselves to automation, how do you choose the first one, and which privacy and security questions come with it?
Read articleA new website without losing your visibility: the migration checklist
What Google itself recommends for a new site or new URL structure: redirects, sitemap, Search Console and checks after launch.
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Privacy-friendly web analytics: measuring what counts without cookie banner chaos
Which figures does a business owner really need, what do the Dutch and French regulators say about analytics cookies, and what is the difference between cookieless measurement and measuring with consent?
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A landing page that produces enquiries: the structure step by step
One page, one goal. How to build the message, proof, form and speed so that a visitor gets in touch, and how to measure whether it works without guessing.
Read articlePrice on request after an intro call
Why we do not put list prices on the site, what is and is not part of a custom project, and how you arrive at a clear quote upfront with no surprises.
Read articleAI slop versus a real custom site
Why generic AI-made sites go live fast but convert poorly, how to spot the difference and what a real custom site does better.
Read articleEmail that arrives: SPF, DKIM and DMARC explained for business owners
Why quotes and confirmation emails end up in spam, what SPF, DKIM and DMARC do and what requirements Gmail sets for senders.
Read articleWhere does your Google Ads budget leak away? A checklist
Search terms, exclusions, location settings, conversion measurement and bidding: six places where ad money often disappears, and how to check them yourself.
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Cookies and GDPR for your website: what really has to be in place?
Which cookies need consent, what a compliant cookie banner looks like according to the Dutch Data Protection Authority and which other GDPR basics every website needs.
Read articleHosting and uptime: what to look for as a business owner
What “99.9% uptime” means in hours, what an outage does to your search results and which questions to ask a hosting provider before you sign.
Read articleAccessible website: what the European Accessibility Act and WCAG mean
Since 28 June 2025, accessibility requirements apply to web shops and other e-commerce services. Who is covered, who is not, and what should you practically fix on your website?
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WordPress, custom code or a website builder: which fits you?
An honest comparison of the three routes: what you get, what maintenance they need, where the risks are and when each choice makes sense. Without one route always winning.
Read articleLocal SEO and Google Business Profile: how to get found in your own region
How Google ranks local results, how to set up a Google Business Profile correctly (also if you work at customers' homes) and what to do on your website.
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How long does it take to have a website made?
No promised weeks, but the real time-setters: content, feedback, functionality and launch. With a realistic breakdown into phases and what you can do to speed it up.
Read articleCore Web Vitals explained: how to get a fast, stable website
What LCP, INP and CLS mean, which thresholds Google uses, how to measure them with real visitor data and what you can improve in practice.
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What does a website cost? What the price is made of
No price list, but an honest overview: which factors determine the price of a business website, which costs come after launch and how to really compare quotes.
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