Price on request after an intro call

There are no prices next to our services on the site. For some visitors that feels like a barrier: why hide something? It is a fair question. In this article we explain why we do it this way, what you get after the intro call, how a quote is put together, and what you can do yourself to make sure a price does not disappoint you later, with us or with another agency.

Why a custom price cannot be a list price

A price on a website works well for products that are the same every time. A custom website is not. Two businesses can both ask for “a five-page website” and still need something quite different. One already has good texts and photos and mostly wants a clear structure. The other starts from zero, wants an enquiry form that connects to a mailbox or CRM, and needs two languages. The end result may look similar at first glance, the amount of work is not.

A fixed price on the site would therefore mean one of two things: either it is so low that it only holds for the simplest case, or so generous that you pay for work you do not need. Neither helps you. That is why we look at your business first and the amount second.

Pricing fairly: not the cheapest, not out of reach

Let us be open about it. We do not try to be the cheapest. If you choose purely on price you will always find something cheaper, often a template in a new coat of paint. But we also do not want to be out of reach. Our approach is: fairly priced, scoped to fit and doable for most budgets. You can start small and expand later, for example the website first and advertising or coaching afterwards.

That matches how we set up the packages: Starter, Growth and Premium for different budgets, so you do not have to choose everything at once. And one thing always applies: a clear quote upfront, with no surprises.

What happens in the intro call

The intro call is free and takes place in the evening, between 18:30 and 20:30, by video call or phone. It is not a sales call with a script. We ask questions and listen:

• What does your business do and for whom?
• What is not working about your current online presence, or what is missing?
• What do you want to have achieved a year from now?
• What already exists: texts, photos, a logo, a domain name, an existing site?
• What budget is realistic for you, and where is the limit?

Nobody likes the last question. Still, it helps enormously: if we know your budget, we can say honestly what is possible with it, what we would do in a next phase, and what we had better leave out. Sometimes the outcome is that we are not the right party. We will say so.

What belongs in a quote

A good quote is not one amount on one line. You should be able to read what you get from it. With us it contains:

1. The approach. Which pages, which features, which stack, and what the sitemap looks like.
2. The planning and go-live goals. When each part is ready, and what has to work on launch day.
3. What is included. For example QA, analytics, basic monitoring and handover of hosting or launch on an agreed environment.
4. What is not part of it. We discuss that upfront as well, so there is no debate halfway through.
5. The amount. Clear, in line with the scope above.
6. Agreements about changes. How many feedback rounds are included and how we handle extra requests.

What is and is not part of a custom project

A custom project includes a clear approach with sitemap, stack and planning, clear go-live goals, a custom build and a clean delivery. You own the code and the content. Where it fits, you get a moodboard with colours and imagery beforehand.

Not automatically included are things outside the agreement: third-party costs such as domain names, ad budget or paid plugins and services, writing extensive texts if that was not agreed, and ongoing maintenance after launch. You can arrange that last one separately, for example through maintenance, which is cancellable monthly. Naming this is not a small-print trick: precisely because it is on the table upfront, you can make a good decision.

What to check in any quote

Whether you talk to us or to another agency, a few points deserve attention:

• Is the scope clear? A low price without clear contents is often a price that grows later.
• What happens with extra requests? Good agreements prevent every change from becoming a discussion.
• Who owns what? Code, content, domain and hosting: that should be in writing.
• Are the recurring costs clear? Hosting, maintenance and licences continue after launch.
• Can you stop? Cancellable monthly is nicer than a long commitment.

How you can influence the price yourself

Part of the price is in your hands. The better prepared you are, the less time goes into figuring things out. Deliver texts and photos on time, make decisions within an agreed period and collect feedback internally before passing it on. A shared wish list in which you separate “must have” from “nice to have” helps you start small and expand wisely. Our article how to prepare for a website project explains exactly how to do that.

Frequently asked questions

Can I get an indication before the intro call?

We do not give amounts without context, because they tend to be remembered wrongly. What we can do: tell you in a short message which package or approach is likely to fit, so you do not free up an evening for nothing.

Is the intro call really without obligation?

Yes. After the conversation you decide whether you want a quote. A conversation does not commit you to anything.

Can I start small?

Yes, that is the idea. Many business owners begin with a solid foundation and expand when there is room. That keeps costs under control and lets the site grow with your business.

In conclusion

No price on the site does not mean the price stays a mystery. It means you get an amount that fits your situation, with a clear description of what is and is not included. Want to see what that looks like for your business? Book a free intro call. You can read more about what we build on the Custom website page, and the FAQ answers the most common questions.

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